Why Using Social Media?
Effective social media campaigns can result in your product or service been seen by hundreds or even thousands of potential buyers.
Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media?
Companies who use social media to spread their message are perceived as trustworthy and build up authority. It helps to position them as Industry Leaders.
Human interaction is a daily driver for building brand equity, followers, trust and sales. Through social networks, companies gain referrals and online visibility from the friends and family of their customers. Nothing beats developing a real relationship with followers and interacting with customers.
With social media, this is possible at far greater scales than ever before. Connect with your online customers on a more personal level.
Why Optimising Social Media?
90% of millennials search and trust businesses that have an established presence online. When was the last time you googled something and the search results didn’t yield a Facebook, Twitter, LinkedIn or Google+ page?
If you are looking for an established business, 9 times out of 10, the results would be populated by their site followed by their social media profiles.
Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience.
After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…
“Do businesses actually get sales from social media?”
Studies have shown that social media customer acquisition is 62% higher than from traditional websites. You are more likely to get a customer to actually purchase something through social media than from any other digital medium.
Some 43% of social users actually do buy. The purchases happened after conducting some form of social action on the item, like sharing and favoriting, says global research provider, Vision Critical. Broken down by site, Facebook appears to be the best platform to drive sales as 38% of its users have purchased an item after liking and sharing it. Pinterest ranks second with 29% of users saying they have purchased an item. Twitter was third with 22%. Social sites can drive both online and offline sales, it was found.
What do they buy? Recent social-inspired purchases by users fall mostly under technology and electronics, with the category accounting for 34% of sales driven by Twitter and 25% by Facebook. As for Pinterest, the top category was food and drink (24%).
Which type of retail store or site did they buy from? Facebook users mostly purchased from a discount retailer (43%) and supermarket (18%). Discount retailer also ranked first for Twitter (31%) and Pinterest (26%). Twitter users also bought from a department store (31%) while Pinterest users purchased from a specialty retailer (21%).
Crucial Social Media Marketing Aspects?
Profile Creation – Your objective with social media marketing is ‘omnipresence’. That means you should be on every social media channel that can work with your industry or niche. That means Facebook, Twitter, LinkedIn and Google – but it also means YouTube, Instagram, Pinterest, Vine, Tumblr and others.
Your business should have the same identity and branding as your social media profiles. Leverage your business’s online assets across multiple channels.
Use a Specific Network’s Purchasing Influence – Auto posting the same exact stuff on all your social accounts is not the best way to approach social media. If you want to get social-inspired sales, you must understand how a particular network or social website influences a customer’s purchase decision.
For example, 43% of Pinterest purchasers said they were influenced by the “additional information on the product,” according to Vision Critical. This means Pinterest is a great choice when providing product details, reviews and recommendations, different models, etc.
Network Where Your Targets Are – The idea is to analyze which site best suits your target market’s profile and then start your social media optimization campaign in that network. This strategy not only gives your marketing direction some focus, it also maximizes your resources.
For example, according to SocialStatistics, nearly 87% of Google+ users are male. Students, early adopters, and engineers are some of the biggest groups.
Content Creation – Sharing content on social media is one of the best ways to get likes and shares. The key is to understand why content gets shared so that you can develop media that has a true potential to go viral. Remember, people share content because it says something about them and because it facilitates conversation.
Promote your services and let the people know about your promos, what you do and where you are through platforms that are easily accessible to your target demographic.
Why Outsourcing With Us?
Doing Social Media Optimisation by yourself or organizing, training and monitoring a team to do it in-house can be taxing, taking away time from your core activities.
Social Media Optimization is a task-extensive online marketing effort requiring expertise and manpower.
At be Seen be Known we can handle every aspect of your social media strategy. We will discuss your brand and your goals with you and create a tailored action-plan that will help you to reach a critical mass of fans, followers, and connections to achieve high-growth momentum. Expect results to pick up as your content and connections build up over time.
Choosing us will launch you forward into the social radars and circles of people who matter to your business.
All you have to do is to let us take care of all of your social media marketing needs.
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For the last decade social media has been one of the single most important parts of any digital marketing strategy and is only continuing to grow…