SEO = more website traffic = more leads = more sales = more business success
One of the off-page factors of SEO are inbound links that search engines think a site is important; thus ranking your website higher when people search for your service/product/offer aka keyword.
What are inbound links?
Link Building is the process of creating inbound links to one’s own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.
Reciprocal links or link exchanges is the process where two webmasters agree to show the other’s link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.
There are many advantages of link building.
- Link building helps in getting quality traffic from relevant sites which increases sales.
- Also when there will be high quality incoming links the site will also be seen as a valuable resource.
- Link building helps in creating awareness, visibility and credibility of your site.
- The site also obtains wider search engine exposure.
- It also helps the website get indexed by search engines.
Today links have become important for all websites and they are worth the money. In fact, there are several companies dedicated to selling links (as opposed to companies that you can pay to do link building for you).
Social media has an important role to play in the backlinking process. Social Media – when done right – will launch you forward into the social radar and circles of people who matter to your business.
Here’s 7 tips how you can influence search engines:
1. 3rd Party Link-Building
Social media creates a huge playfield for your business. You can target specific social media influencers and social groups relevant to the topic, and notify them about your posted article. While some people may simply retweet, like, or favorite the post (which has no SEO or backlinking value), some percentage of this audience may include your link in their blog or site. And this is the sweet spot where SEO and link-building influence the search engines.
2. Identify online groups
Another opportunity to increase your company’s reach is to join Groups. (LinkedIn, G+, Pinterest, Picasa, Facebook) By selecting ones that are targeted to your niche, you can find people that may be interested in availing of your services. Participating in discussions can also be beneficial if you want to be established as an industry authority, and post a link to your article when it fits the context of the discussion. The people most likely to respond – and repost your link – are those in your own industry.
Reporters love Twitter because it lets them jump on news events and develop sources quickly. If you’re creating interesting posts with value (new data-driven reports, How to manuals, infographics …), make sure you notify reporters and the groups where reporters hang around.
4. Identify blogs
Because your goal are a backlinks to create SEO optimization, relate with social influencers who actively maintain blogs. If you’re doing interesting things which create value when shared (new data-driven reports, How to manuals, infographics …), make sure you notify the Bloggers in your industry. Create a Blogger account. Another advantage of having a Blogger account is the fact that this blog will be on a different domain. That in mind, you can use this to build some backlinks to the main website of your company.
5. Create content
Consider creating content that provide more value, for example: e-books, slideshare presentations, new data-driven reports, How to manuals, infographics… Although you’ll have to put more labour into these high-value content types, you’ll be creating content that’s more link-worthy. The added benefit is your positioning as expert and thought leader of your industry, which attract more fans who may repost your link and content.
6. Backlink Building within Video Description
It is possible to place URLs into the description, albeit without the use of anchor texts, so take full advantage of this.
Aside from SEO benefits of this link, it also allows for direct traffic. People watching the video who are interested in the company’s products and services can easily go to your website through this link on the description.
7. Outsource your Social Media Optimization
Social Media Optimisation is a task-extensive online marketing effort requiring expertise and manpower. Doing Social Media Optimisation all by yourself, or organizing, training and monitoring your team to do it in-house will be very time-consuming, taking away time from your core activities.
It is rather long term effort and requires everyday tasks to reach a critical mass of fans, followers and connections to achieve high-growth momentum. Do not expect instant results, but rather expect results to pick-up cumulatively as your content and connections build up over time.
When looking for an outsourcing partner make sure they will create backlinks in all their posts, updates, Blogs, pictures, video and other content, to receive best value for your investment.
Wishing you all the business success you deserve!
Serial entrepreneur, author, founder of be Seen be Known and co-founder of e3events. Originally from S-Korea, but adopted and lived in Belgium. Independent Freelancer since age of 16. Emigrated to the South of Spain in 1999, where I’ve made my dream business come true as interior designer, from 0 to 2 million in revenue, in the first year and quadrupled that in the 2 years after. Having been the daughter of a Triple World Champion, I know how commitment, determination and mindset turn dreams into reality.
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