I’m going to share what I’ve learned from our “Content & Personal Branding event” with guest speakers Greet Bunnens and Timi Alcala – Stoop.
I take you back in time with me, when my business partner said: “Before we continue, I would like to call up Sun, to come here and …”
“NOOOO! I’m not coming over there and do my elevator pitch!”
… My partner could not finish what she was going to say because I screamed – heck, my inner scared girl screamed NOOOO.
Where did that came from? She was faster than my own brains… as if she took control over my mouth and made me say things that made no sense at all.
I had to do some digging work, so back at home I searched for the little girl and asked if she could explain what happened at the workshop. – Heck, it was a workshop I organized myself.
The inner scared girl has been treated nasty in the past. When the little girl wanted to speak out, she was being told to shut up when the big guys were speaking.
Or when she presented herself and got reactions such as ‘You really think you are awesome isn’t it?’
or ‘Oh, really? You, a little chinese girl?! Don’t make me laugh you’ve build a business yourself! You’re probably rich daddy’s girl! Daddy gave your business isn’t it?’
It made me realize I have a problem!
- #1 problem: I don’t have my elevator pitch.
- #2 problem: I don’t know how I would like to present myself. Who am I?
- #3 problem: What exactly do I do? I have been managing partner in an industrial bakery, co-owner of a tavern/restaurant, interior designer, retired myself at age 30 but went back to starting my own business after 3,5 years because fulltime holidays bored me to death. As project manager have won the fib-award, been head-hunter. How to put that all together in 3 second pitch?
- #4 problem: I shouldn’t care about how people react to me, it is only a reflection of their own thoughts and has got nothing to do with me.
So, the first thing I’ve did after realizing my problems, was searching the assignments my business mentor Suzanne Evans gave me earlier this year – but clearly, I haven’t done that.
She renamed the elevator pitch to ‘the impact statement‘ and says it should be so clear and simple that a child could understand it.
This is her formula to craft your own:
Hi I am …(name)…, a …(professional title)… and I help …(get really specific and name a group of people)… with …(problem)… . When they work with me, they …(benefit)… and …(benefit)… . It helps them …(result)… and …(result)… .
So, this would be my elevator pitch or ‘impact statement’:
Hi I’m Sun a success coach and business mentor. I create freedom. I teach youngsters how to break free from limiting beliefs and habits. When they work with me, they have more possibilities to make most of the opportunities that come their way but more important they use their full potential. I coach them to become independent and live a life as how they wish and could have if they were willing to adapt and add value to our society in many ways. My clients form a part of a new humanized society.
So, this is the thing I am going to own from our Content & Branding event: my elevator pitch or Impact Statement.
I hope Suzanne’s formula does help craft yours.
I would love to hear your Impact Statement!
Please share it in the comments box or in our Facebook group, where we learn, do and overcome: https://www.facebook.com/groups/e3powerup/.
It is a good way to extend our learning and continue getting value from the trainings and learning investments we make.
Re-think your elevator pitch. Polish it, Practice it. That type of dedication to your business success is going to pay off!
And again, thank you very much for having spent some of your time, reading this blog.
[author] [author_image timthumb=’on’]http://beseen-beknown.com/wp-content/uploads/2015/10/Susan_de_Vriend.png[/author_image] [author_info]“I have a better understanding of how to create my brand which also helped me further realize what content to write.”
Susan de Vriend ~ Life coach ~ www.susandevriend.nl [/author_info] [/author]
[author] [author_image timthumb=’on’]http://beseen-beknown.com/wp-content/uploads/2015/10/theodora_voutsa.png[/author_image] [author_info]“It was very refreshing to spend my Saturday afternoon with likeminded, determined entrepreneurs. I received useful and valuable information that I can use immediately. Appreciated the generosity of the event organizers and presentors. Thank you!”
Theodora Voutsa ~Founder ~ www.thelosangelesmethod.com | www.theodoravoutsa.com [/author_info] [/author]
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